Articles, written slowly.
Engineering notes, design rationales, and the occasional opinion about AI, bots, and the open web. Updated when we have something worth saying.
Case study: building ConceptSEO, an AI platform that runs SEO every week
Inside ConceptSEO, our Laravel and OpenAI/Anthropic platform that audits sites weekly, writes engineering-ready fixes, and tracks AI-search citations across multiple domains.
Case study: getting an independent crypto guide cited in AI search
How the Hyperliquid Guide, an independent reference with 50,000-plus readers, became a source AI engines quote, using the GEO checklist we run for clients.
Case study: building CarSnipe into a Marketplace alert engine
The engineering behind CarSnipe: headless Playwright workers, sub-15-second Telegram alerts, and a community of 500-plus car hunters who see listings first.
GEO / AI-SEO: how we get clients cited in AI search
The crawler, SSR, passage, schema, snippet, and llms.txt levers we run on our own sites to get pages quoted by ChatGPT, Perplexity, and Google AI Overviews.