A short history of the firm.
From a niche breakdance video shop on Classic ASP in 2001, through 180+ client engagements that have never stopped, to the four latest products live today — here’s how we got here.
- 1999
Founded as Conceptual Integration.
Started taking on web work for clients — a stream that hasn’t paused since.
- 2001
BBoyVideo.com — first homegrown ecom platform.
See the feature card below.
- 1999 → today
180+ client projects, still going.
Web apps, ecommerce stores, identity systems, marketing stacks. Every year since 1999, with no quiet years in between.
- 2015
Rebranded to Concept211.
A sharper name — same firm, same craft, just dressed for the next chapter of work.
- 2026
The current lineup — four products, all launched this year.
CarSnipe, SocialBotify, ConceptSEO, and Hyperliquid Guide. All built & run in-house, on the open web.
BBoyVideo.com — first homegrown ecom platform.
Built from scratch on Classic ASP (VBScript on IIS, the de-facto stack for dynamic sites in 2001, before PHP took over the LAMP world). It was the firm’s first truly end-to-end ecommerce platform — credit-card processing, customer-account management, shipping-label printing, order history, inventory, the works.
It also filled a real niche: in 2001, breakdance VHS tapes and DVDs were genuinely hard to find. There was no YouTube, no streaming — just a small global community of b-boys and breakers trading footage. So I built a proper online store for them.
It ran for years, served the community, and was eventually handed off to a new owner. Most of the original codebase is off the public web now — but the screenshots below, captured before the sale, are the real thing.
VBSCRIPT · ASP · IIS · SQL SERVER · ECOMMERCE
From a homegrown ecom platform in 2001 to four cutting-edge products today — with hundreds of client engagements in between.